Joey DeMaio (born March 6, 1954) is an American musician who is the bass player and main songwriter for the heavy metal band Manowar which he founded in 1980. He is also the founder and CEO of Magic Circle Music. Biography He is a childhood friend of Manowar singer Eric Adams. DeMaio played bass in several school bands. In the 1970s, he toured with the musical Godspell (premiere in 1971 in New York City), taking musical lessons with the conductor. He worked as a pyro-tech for Black Sabbath during their "Heaven and Hell" tour. In 2006, shortly after creating the record label Magic Circle Music, DeMaio became a manager of the Italian metal band Rhapsody of Fire. He is also a producer for the band HolyHell.