Jassi Jaisi Koi Nahin is a story of the lovable ugly duckling Jassi's journey to becoming a beautiful swan and finding her prince charming. It is the story of Jasmeet Walia - Jassi - who is an unattractive, bespectacled girl with braces and an odd style of dressing. She is naive but intelligent. Jassi faces a lot of criticism from prettier colleagues - both men and women. The show chronicles her at her workplace where she wins the hearts of her colleagues and her boss due to her warm nature. Over time she falls in love with her boss, Armaan Suri. It is the story of Jassi whose life unfolds as she struggles to make a place for herself in the vain world and unite with the man she loves.